Download Agribusiness and Society: Corporate Responses to by Kees Jansen,Sietze Vellema PDF

By Kees Jansen,Sietze Vellema

This quantity examines how some distance agribusiness organizations are responding to the possibilities and pressures due to rising environmental expertise. specifically, in what methods are they altering their R & D and enterprise practices with a purpose to advance new environmentally orientated items, companies and strategies of construction? And what can they modify in their personal volition, and the place is exterior path an important of environmentally pleasant innovation? those questions are explored via investigations of specific biotech and agribusiness businesses -- together with Monsanto, Ciba Geigy, Dole, and Chiquita -- and their habit in events as various as California, Europe, Australia, Brazil, and relevant the United States.

The quantity explores how a few have replied to environmental pressures by means of exploiting new consumer-created markets; a few replaced their creation practices in a sustainable manner; whereas others have complied with (or resisted) country environmental legislation, particularly labelling platforms and certification. each one research explores how institutional, cultural, financial, political and technological contexts form the thoughts of huge company. themes contain 'green bananas', genetically converted tomatoes and soy, the recent markets in natural produce, healthiness and insecticides, and entry to justice.

The ebook explains why a few firms are winning in introducing environmentally pleasant techniques, and others will not be. the most important to realizing contrasting results is reading the interplay among inner company environments the place revenue and potency issues predominate, and exterior environments the place patron personal tastes, NGO pressures and govt legislation are very important. The ebook additionally explores attainable new roles for the general public area. the result's a cosmopolitan and important research of commercial practices and regulatory structures within the agro-food sector.

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