By Kees Jansen,Sietze Vellema
The quantity explores how a few have replied to environmental pressures by means of exploiting new consumer-created markets; a few replaced their creation practices in a sustainable manner; whereas others have complied with (or resisted) country environmental legislation, particularly labelling platforms and certification. each one research explores how institutional, cultural, financial, political and technological contexts form the thoughts of huge company. themes contain 'green bananas', genetically converted tomatoes and soy, the recent markets in natural produce, healthiness and insecticides, and entry to justice.
The ebook explains why a few firms are winning in introducing environmentally pleasant techniques, and others will not be. the most important to realizing contrasting results is reading the interplay among inner company environments the place revenue and potency issues predominate, and exterior environments the place patron personal tastes, NGO pressures and govt legislation are very important. The ebook additionally explores attainable new roles for the general public area. the result's a cosmopolitan and important research of commercial practices and regulatory structures within the agro-food sector.
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